About Us

The Beginning

The Princess Project started in February 2002 when one girl needed one dress for her prom. Founders Laney Witcanack and Kristin Smith Knutson responded to this young woman’s request for help by involving friends and family in the first ever Princess Project dress drive. Within days, women from all over the San Francisco Bay Area offered their support through donations of their “time, talent, and taffeta.”

Since 2002, The Princess Project has served over 20,000 teens through the dedication of more than 2,000 volunteers and the generous start-up support of Coro Northern California. In 2005, The Princess Project became a 501(c)3 non-profit organization.

13925071_1128834117180188_3143880328611371957_nSilicon Valley Chapter

The Princes Project Silicon Valley has frocked and bedazzled more than 10,000 teens since 2006, attending to over 90 high schools and organizations, from San Mateo to Hollister. With the help of donors and Fairy Godmother Volunteers, who give their time, talent, and taffeta, The Princess Project Silicon Valley makes dreams come true.

In addition to the Silicon Valley chapter, there are chapters in San FranciscoSan Diego, and Tracy